Marla Goldstein
Vice President, Media Strategy and Planning
Marla Goldstein brings a wealth of knowledge and experience to her responsibility for ATBM’s media services. She began her advertising career with Young and Rubicam in New York, working on the General Foods account, then moved to Doyle Dane Bernbach/Los Angeles, where her clients included CBS Entertainment.
Named Senior Director, Media Planning for NBC Entertainment, she was a key member of the team that led the network from last position to Number One, branding NBC as “Must See TV.” Respected for her skill at managing multi-million dollar advertising budgets, she added NBC News and NBC Sports to her responsibilities, supervised the media planning for successive Olympics campaigns and contributed to the successful launch of MSNBC in 1996.
Returning to the agency side as Vice President, Group Media Director at MediaVest, she managed media planning and buying for Paramount Home Entertainment. At MediaVest, she supervised the home video launches for scores of Paramount hits from “Jimmy Neutron” to “Indiana Jones.”
Marla is a member of the Academy of Television Arts and Sciences.
